Johnson's Baby Lotion with Coconut Oil, Aloe Vera & Vitamin B5 — 72-Hour Hydration, Hypoallergenic, Safe for Newborns

Gently hydrating care for your baby's skin

Johnson's Baby Lotion with coconut oil, aloe vera, and vitamin B5 delivers lightweight moisture designed for delicate skin. Built for newborns and the whole family, it pairs a mild scent with a gentle, skin-loving formula that respects sensitive skin.

With up to 72 hours of hydration, this lotion helps keep skin feeling soft and comfortable between baths. The formula is pH-balanced, hypoallergenic, and free from added parabens and dyes, offering a calm, nurturing experience during routine care and bonding moments.

Benefits you may notice

• Nourishing blend of coconut oil, aloe vera, and vitamin B5 to moisturize and support the skin’s natural barrier.
• Hydration lasting up to 72 hours for continuous softness between applications.
• Hypoallergenic and pH-balanced, designed for daily use on newborns and the whole family.
• Pediatrician and dermatologist tested for safety and suitability on sensitive skin.
• Eco-conscious packaging: bottle made with 50% recycled plastic.

How to use

• After a warm bath, massage the lotion over your baby's entire body, focusing on dry areas.
• Let the formula absorb before dressing; reapply as needed to refresh and moisturize.
• Pair with Johnson's three-step routine for a gentle, bonding-friendly care ritual.

As part of Johnson's legacy, the brand combines gentle care with science-backed baby products to support everyday bonding moments. The 3-step routine—Shampoo, Head-To-Toe Wash, and Lotion—offers a cohesive approach to caring for your little one. This lotion is designed to be gentle enough for newborns and adaptable for the whole family, with a fragrance crafted to be comforting rather than overpowering. In line with sustainability, the bottle is made from 50% recycled plastic, reflecting a small step toward more eco-friendly packaging. The product aligns with Johnson's long-standing commitment to safe, reliable baby care products that families rely on daily.

With the World’s #1 Baby & Child Care Brand designation (per Euromonitor data), this lotion supports a dependable care routine that can be integrated into daily moments of bonding. It emphasizes a delicate touch, a soft texture, and a philosophy of care that prioritizes baby comfort and caregiver peace of mind.

Who is this for?

This moisturizer is suitable for newborns and families seeking a dependable, soft-textured lotion that nourishes skin without harsh additives. It complements a gentle skincare ritual designed for everyday moments of bonding and comfort.