PROUDLY Gentle Baby Wash by Gabrielle Union & Dwyane Wade — Tear-Free, pH-Balanced Lavender Chamomile, 3-Pack (9 oz each)

Meet PROUDLY Gentle Baby Wash

From an important collaboration with Gabrielle Union and Dwyane Wade, PROUDLY Gentle Baby Wash is crafted for Black and Brown babies and for dry, sensitive skin. This head-to-toe wash balances cleansing with a calming lavender chamomile scent, designed to make bath time feel gentle and soothing for your little one’s routine—without tears or fuss.

Imagine a bath where the moment you lather begins with a soft, comforting scent that signals wind-down time. The formula blends plant-based care with a kid-friendly aroma, helping create a small, comforting ritual that many caregivers reach for during evening routines.

What makes it soft, safe, and skin-friendly

• Tear-free cleansing that helps bath time stay calm and relaxed for you and your baby.
• Jojoba oil nourishes and moisturizes, while aloe supports gentle soothing for sensitive skin; pH-balanced for a thorough yet gentle cleanse.
• Plant-based ingredients chosen by a team that includes a dermatologist, pediatrician, and chemist; free from mineral oil, petrolatum, lanolin, synthetic fragrances, parabens, PEGs, and phthalates.

How to use

• Apply during bathtime with a clean washcloth and warm water (never hot!).
• Rinse gently, pat dry, and follow with PROUDLY Hydrating Body Lotion or Nourishing Oil for ongoing softness.

Why families choose PROUDLY

• Designed for Black & Brown babies and their unique skin care needs.
• Lavender Chamomile fragrance offers a soothing scent that can support calm bedtime rituals.
• Available as a 3-pack for convenient, consistent care in busy households.

PROUDLY US represents a commitment to honoring and celebrating children of color and the village around every child. With love, Gabrielle Union & Dwyane Wade.

Note: Individual experiences may vary. This product provides a gentle cleansing routine that supports dry, sensitive skin as part of a broader care routine.